HADM 2410

Last Updated

  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

HADM 2410
Marketing Principles

Course information provided by the Courses of Study 2016-2017.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

When Offered Fall, spring.

Permission Note Enrollment limited to: non-SHA students. Not open to freshmen or graduate students.

Satisfies Requirement Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 13587 HADM 2410   LEC 001

  • Enrollment limited to: non-SHA students. Not open to freshman or graduate students.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 13554 HADM 2410   LEC 002

  •  

  • Enrollment limited to: non-SHA students. Not open to freshman or graduate students.