COMM 4760

Last Updated

  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

COMM 4760
Population Health Communication

Course information provided by the Courses of Study 2016-2017.

This senior-level undergraduate seminar provides an overview of theory and research on communication related to population health, including strategic efforts to impact health behavior and structural environments that support health, media portrayals of health issues, and news coverage of health and social policy with impacts on the health and distribution of health in populations. Topics include theories of behavior change and message effects, campaigns to improve behavioral and structural determinants of health; the intersection of health and politics; and implications of changes in media platforms for population health campaigns and research.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: COMM 2820.

Distribution Category (SBA-AG)

Outcomes
  • Understand major theories that try to explain variation in (a) health-related behavior among individuals and larger social units, and (b) responses to health-related messages designed to promote behavior or policy change.
  • Analyze the implications of those theories for the potential role of public health communication in changing behavior.
  • Evaluate the credibility of the evidence for the effectiveness of prominent, historical examples of public health communication programs in the US and abroad.
  • Evaluate evidence for effects of other forms of public communication relating to health (advertising, news coverage, media programming) on health and policy outcomes.
  • Synthesize knowledge and skills learned in outcomes (1) through (4) to develop a systematic review of research in an area of interest.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  5070 COMM 4760   LEC 001

  •  

  • Prerequisite: The instructor assumes that students have received at least one semester's instruction in research methods used in communication studies (COMM 2820) or equivalent.