AEM 4480

Executing Firm Strategy

Course Description

Course information provided by the Courses of Study 2016-2017.

Designed as a hands-on experience to prepare students for executive-level strategy execution, this class is a culmination of the completion of four years of Dyson courses in managerial economics, finance, accounting, marketing, and macroeconomics, in which students will use real-time strategic decision-making from each topic area to influence the success of virtual companies. Implemented via a computer simulation, the business decisions of these self-selected teams will then translate to performance via competition with the other teams within the same industry in the class. Assessment will be based on a strategic intent paper, written at the beginning of the semester by each team, an in-depth presentation of firm performance and strategy in a "board of directors" (BOD) meeting, and an individual post-operations analysis. 

When Offered Spring (weeks 8-14).

Permission Note Enrollment limited to: Dyson seniors only.
Prerequisites/Corequisites Prerequisite: must have taken AEM 2240, AEM 2420, AEM 2601, AEM 3230 and a course in macroeconomics.

• Develop and implement a successful long-term business strategy.
• Understand market dynamics and industry evolution.
• Collaborate effectively across functions.
• Allocate resources to meet strategic and operational goals.
• Develop effective team processes.
• Practice communication and interaction skills.

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