NBA 6170

Last Updated

  • Schedule of Classes - June 22, 2015 4:42PM EDT
  • Course Catalog - June 11, 2015 6:21PM EDT

NBA 6170
Emerging Technology Markets

Course information provided by the Courses of Study 2014-2015.

An overview of how successful companies combine a deep understanding of unmet customer needs with a key emerging and enabling technology to create significant new market and shareholder value. A proactive and repeatable 10-step Market Development Planning process will be described with special emphasis on tools and techniques that link industry and competitor technology trends with unmet customer needs. This course will give prospective brand managers, product managers, business and engineering managers the conceptual and operating tools to proactively identify, and successfully bring from the R&D lab to the marketplace, new differentiated value propositions.

When Offered Spring.

Comments Graduate standing.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 15005 NBA 6170   LEC 001

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  • Open to Johnson and Grad Students ONLY Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline for Changing Grade Option: March 27th, 2015 Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. Add/Drop Dates: Johnson Students ¿ March 16th at 8:00am to March 20th at 4:00pm. Non-Johnson Students: March 19th at 8:00am to March 20th at 4:00pm. You may add or drop a second-half class after March 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 27th you will also receive a "W" on your transcript in addition to the late fees.