NBA 6090

Last Updated

  • Schedule of Classes - June 22, 2015 4:42PM EDT
  • Course Catalog - June 11, 2015 6:21PM EDT

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2014-2015.

The objective of the Digital Marketing course is to provide students with both 1) a framework for digital marketing and the value it offers (relative to traditional marketing channels), and 2) a practical, hands on experience underscoring the importance of data and measurement with the actual tools students may experience in their summer internships at a variety of companies, across different verticals and primarily within marketing (product/GM) roles. The course will include a performance learning exercise that will engage the students in a real-life project marketing the Johnson school to prospective students.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 14953 NBA 6090   LEC 001

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  • Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. Add/Drop Dates: Johnson Students ¿ March 16th at 8:00am to March 20th at 4:00pm. Non-Johnson Students: March 19th at 8:00am to March 20th at 4:00pm. You may add or drop a second-half class after March 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 27th you will also receive a "W" on your transcript in addition to the late fees.