HADM 6471

Last Updated

  • Schedule of Classes - June 22, 2015 4:42PM EDT
  • Course Catalog - June 11, 2015 6:21PM EDT

HADM 6471
Hospitality Marketing with Evolving Media: Social, Mobile, and Search

Course information provided by the Courses of Study 2014-2015.

This course will expose students to the state of the art in electronic marketing media for hospitality, with a focus on social media, mobile media, and search engine marketing. Students will learn both the theories of network-based marketing communication and the practical, real-world application of strategies, tactics, and technologies used on this fast-evolving field.

When Offered Spring.

Permission Note Enrollment limited to: SHA students only.

Comments Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 13302 HADM 6471   LEC 001

  •  

  • Permission of instructor required. Enrollment limited to: SHA students only.