HADM 6430

Last Updated

  • Schedule of Classes - June 22, 2015 4:42PM EDT
  • Course Catalog - June 11, 2015 6:21PM EDT

HADM 6430
Wine Marketing

Course information provided by the Courses of Study 2014-2015.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Required field trip cost: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/HORT 1104/FDSC 1104.

Comments Co-meets with HADM 4430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4430

  • 3 Credits GradeNoAud

  • 13339 HADM 6430   LEC 001

  • Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN/HORT/FDSC 1104. Undergrads must enroll in HADM 4430.

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