HADM 6405

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  • Schedule of Classes - June 22, 2015 4:42PM EDT
  • Course Catalog - June 11, 2015 6:21PM EDT

HADM 6405
International Marketing

Course information provided by the Courses of Study 2014-2015.

Teaches students how to create an international expansion plan for products and services. The course progression follows the creation of such a plan; students submit four papers that reflect the components of this plan, and the final submission should look like a real international business plan. To that end, students learn how to identify internationally transferable competitive advantages and define their product/service based on that; perform quantitative analyses of all potential markets; complete more detailed qualitative and quantitative analyses of two target markets (of their choice); and develop a marketing entry strategy.

When Offered Fall, spring.

Prerequisites/Corequisites Prerequisites: core marketing class or permission of instructor.

Comments Co-meets with HADM 4405. Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4405

  • 3 Credits Opt NoAud

  • 13242 HADM 6405   LEC 001

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  • Completion of core marketing class or permission of instructor. Undergraduates must enroll in HADM 4405.