NRE 5150

Last Updated

  • Schedule of Classes - March 20, 2026 3:39PM EDT

NRE 5150
PhD Seminar in Behavioral Marketing

Course information provided by the 2026-2027 Catalog.

In this special topics course, we will delve into several literatures involving the self and the buying, consuming, or producing of products and services. Some topics we will touch upon are Belk's concept of products as extended self, consumption and social status, dehumanization and objectification of consumers and producers, identity salience, moral identity, the influence of advertising and social media on consumer self-esteem, the influence of self-esteem on consumer behavior, gender relationships in consumer households, and the self in one's native versus a non-native language. In addition to the content of the articles and as opportunities arise, time discussing methodological and general research issues, such as how to triage ideas, how to do ethical and replicable research, and other topics related to becoming a productive experimental researcher. During this course, we will discuss a number of articles. Some articles will be chosen by the instructor. Others will be selected by the students. Students will be assigned to lead the discussion of specific papers.


Last 4 Terms Offered 2026SP, 2025FA, 2025SP, 2024FA

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  •  2133 NRE 5150   LEC 001

  •  
    • W
    • Oct 14 - Dec 4, 2026

    • Garbinsky, E

  • Instruction Mode: In Person

    Enrollment limited to: Doctor of Philosophy (PhD) students.
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.