NBAY 6090

Last Updated

  • Schedule of Classes - April 8, 2026 7:48PM EDT

NBAY 6090
Digital Marketing

Course information provided by the 2026-2027 Catalog.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.


Enrollment Priority Enrollment limited to: Johnson Cornell Tech students.

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  •  2849 NBAY 6090   LEC 001

  •  
    • MW
    • Oct 14 - Dec 4, 2026

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. Limited seats are open for Non-MBA students and will be reviewed for enrollment during Open Enrollment in August. Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. This course counts as a Management Science Elective.