NBA 6620

Last Updated

  • Schedule of Classes - March 20, 2026 3:39PM EDT

NBA 6620
Brand Management

Course information provided by the 2026-2027 Catalog.

Which brands do you feel connected to? Starbucks? NPR? Johnson? What draws you into these brands? How do firms create compelling brand experiences? How could you build a brand that fosters relationships with consumers? This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing brand relationships, where brand is defined as a reputation. To bridge theory and practice, the course interweaves lectures, case discussions, guest speakers, and in- and out-of-class exercises. The course culminates in a Brand Audit, which provides a systematic way to inventory current brand assets and develop strategy. Please note that although this course does include individual assessments, it also has a strong emphasis on teamwork (e.g., two in-class team presentations). (MHA-EL)


Enrollment Priority Enrollment limited to: Johnson MBA and graduate students.

Program Requirements (MHA-EL)

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  •  3807 NBA 6620   LEC 001

  •  
    • MW
    • Oct 14 - Dec 4, 2026

    • Garbinsky, E

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students and graduate students. Students who miss both of the first two class sessions will be dropped from the course. Please attend at least one of the first two classes to stay enrolled in the course. Team assignments are created by the third class.
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  •  3808 NBA 6620   LEC 002

  •  
    • MW
    • Oct 14 - Dec 4, 2026

    • Garbinsky, E

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students and graduate students. Students who miss both of the first two class sessions will be dropped from the course. Please attend at least one of the first two classes to stay enrolled in the course. Team assignments are created by the third class
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.