HADM 6470

Last Updated

  • Schedule of Classes - March 20, 2026 3:39PM EDT

HADM 6470
Consumer Behavior

Course information provided by the 2026-2027 Catalog.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information. (MHA-EL)


Enrollment Priority Enrollment limited to: graduate students.

Program Requirements (MHA-EL)

Last 4 Terms Offered 2025FA, 2025SP, 2024SP, 2023SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  •  4107 HADM 6470   LEC 001

  •  
    • TR
    • Aug 24 - Dec 7, 2026

    • Lynn, W

  • Instruction Mode: In Person