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Schedule of Classes - January 5, 2026 3:59PM EST
Course Catalog - May 29, 2024 10:20AM EDT

NCC 5030

Marketing Management

Course information provided by the 2025-2026 Catalog.

Understanding your core customer is important for all business leaders. This course will expand your knowledge of the fundamental concepts of customer-centric management. After taking the course, students will be able to formulate and communicate rigorous and practical solutions to commonly faced managerial problems across a variety of industries. The course will provide students with the background and tools to:

Permission Note Enrollment limited to: Johnson MBA first-year students.

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

When Offered Fall, Summer.

Comments Johnson School core course. Non-Johnson students, see NCC 5530.

View Enrollment Information

Syllabi: none

Seven Week - First.
Credits and Grading Basis

2.5 Credits GradeNoAud(Letter grades only (no audit))

Class Number & Section Details

10232 NCC 5030 LEC 001
Meeting Pattern
- MTR 8:40am - 9:55am
- Aug 18 - Sep 16, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- R 3:00pm - 4:15pm
- Sep 18, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- MTR 8:40am - 9:55am
- Sep 22 - Oct 2, 2025
- Instructors
  
  Bohling, T
  Woolley, K
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials required, for this section. Additional information may be found on the syllabus provided by your professor.

For the most current information about textbooks, including the timing and options for purchase, see the Cornell Store.
Additional Information

Instruction Mode: In Person

Enrollment limited to: first-year Johnson Master of Business Administration (MBA) students.

Department Consent Required (Add)

Syllabi: none

Seven Week - First.
Credits and Grading Basis

2.5 Credits GradeNoAud(Letter grades only (no audit))

Class Number & Section Details

10233 NCC 5030 LEC 002
Meeting Pattern
- MTR 10:10am - 11:25am
- Aug 18 - Sep 16, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- R 3:00pm - 4:15pm
- Sep 18, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- MTR 10:10am - 11:25am
- Sep 22 - Oct 2, 2025
- Instructors
  
  Bohling, T
  Woolley, K
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials required, for this section. Additional information may be found on the syllabus provided by your professor.

For the most current information about textbooks, including the timing and options for purchase, see the Cornell Store.
Additional Information

Instruction Mode: In Person

Enrollment limited to: first-year Johnson Master of Business Administration (MBA) students.

Department Consent Required (Add)

Syllabi: none

Seven Week - First.
Credits and Grading Basis

2.5 Credits GradeNoAud(Letter grades only (no audit))

Class Number & Section Details

10234 NCC 5030 LEC 003
Meeting Pattern
- MTR 11:40am - 12:55pm
- Aug 18 - Sep 16, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- R 3:00pm - 4:15pm
- Sep 18, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- MTR 11:40am - 12:55pm
- Sep 22 - Oct 2, 2025
- Instructors
  
  Bohling, T
  Woolley, K
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials required, for this section. Additional information may be found on the syllabus provided by your professor.

For the most current information about textbooks, including the timing and options for purchase, see the Cornell Store.
Additional Information

Instruction Mode: In Person

Enrollment limited to: first-year Johnson Master of Business Administration (MBA) students.

Department Consent Required (Add)

Syllabi: none

Seven Week - First.
Credits and Grading Basis

2.5 Credits GradeNoAud(Letter grades only (no audit))

Class Number & Section Details

10235 NCC 5030 LEC 004
Meeting Pattern
- MTR 1:25pm - 2:40pm
- Aug 18 - Sep 16, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- R 3:00pm - 4:15pm
- Sep 18, 2025
- Instructors
  
  Bohling, T
  Woolley, K
- MTR 1:25pm - 2:40pm
- Sep 22 - Oct 2, 2025
- Instructors
  
  Bohling, T
  Woolley, K
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials required, for this section. Additional information may be found on the syllabus provided by your professor.

For the most current information about textbooks, including the timing and options for purchase, see the Cornell Store.
Additional Information

Instruction Mode: In Person

Enrollment limited to: first-year Johnson Master of Business Administration (MBA) students.

Department Consent Required (Add)

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NCC 5030

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NCC 5030 Marketing Management

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NCC 5030

Marketing Management