NBA 6650

NBA 6650

Course information provided by the 2025-2026 Catalog.

This is an introductory management course covering the strategic management of technology and innovation in established firms as well as startup organizations. This course is designed for students who may someday work in, consult for, and/or create firms whose primary product is fundamentally related to technology or innovation. The course typically includes both M.B.A. students and graduate students in science. It starts by examining how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. We will then explore the questions: Why do some technology leaders fail? and How do technology innovators successfully take on and replace incumbent firms? This leads to an examination of internal management issues, focusing on the design of innovative organizations: designing reward systems, managing growth, overcoming resistance to change, and using organizational culture to promote innovation.


Last 4 Terms Offered 2025FA, 2025SU, 2025SP, 2024SU

When Offered Spring.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 18749 NBA 6650   LEC 001

    • R
    • Aug 25 - Dec 8, 2025
    • Beck, M

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students, graduate students, undergraduate seniors, and juniors. **S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline for Changing Grade Option: October 20, 2025. This course counts as a Leadership Elective. For Johnson Students: If you are taking this class to fulfill your Leadership requirement, it must be taken as LETTER GRADED. ** This course counts as a Management Science Elective.
    Add/Drop deadline: 9:00am, August 18, 2025 – 11:59pm September 8, 2025. Students are required to obtain faculty permission to add/drop after September 8, 2025. If you drop after October 20, 2025, a “W” will be posted on your transcript.