PUBPOL 5113
Last Updated
- Schedule of Classes - September 10, 2024 10:17AM EDT
- Course Catalog - September 10, 2024 9:48AM EDT
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PUBPOL 5113
Course Description
Course information provided by the Courses of Study 2024-2025. Courses of Study 2024-2025 is scheduled to publish mid-June.
This course provides an overview of the key management issues facing the pharmaceutical and biotechnology industries. The emphasis is on the United States because it is the largest and most profitable market, but we will briefly cover issues affecting global markets.
When Offered Fall.
Permission Note Enrollment limited to: Sloan Executive Master of Health Administration (EMHA) students.
Outcomes
- Through this course, students will learn to analyze how decisions made throughout drug testing and development impact a drug's performance over its lifecycle.
- Describe how firms set prices and negotiate with health insurers.
- Anticipate the pros and cons of a merger, acquisition, or alliance opportunity.
- Deconstruct and critique drug marketing strategies.
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