NBA 6390

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:48AM EDT
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NBA 6390
Data Driven Marketing

Course information provided by the Courses of Study 2024-2025. Courses of Study 2024-2025 is scheduled to publish mid-June.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, ­a skill in increasing demand in organizations today. Throughout the course, emphasis is placed on return on investment in marketing spending. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts. Knowledge of Excel and regression analysis is required.

When Offered Fall.

Comments Students should have a knowledge of regression analysis and comfort with using Excel.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13070 NBA 6390   LEC 001

  •  
    • MW
    • Oct 16 - Dec 9, 2024

    • Gupta, S

  • Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. This course is a Management Science Elective.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13071 NBA 6390   LEC 002

  •  
    • MW
    • Oct 16 - Dec 9, 2024

    • Gupta, S

  • Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. This course is a Management Science Elective.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13116 NBA 6390   LEC 003

  •  
    • MW
    • Oct 16 - Dec 9, 2024

    • Gupta, S

  • Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. This course is a Management Science Elective.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.