HADM 2430

Marketing Management for Services

Course Description

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.

Prerequisites/Corequisites Prerequisite or corequisite: HADM 1410.

Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Permission Note Enrollment limited to: NSHA students. Not open to: first-year students.

Last 4 Terms Offered (None)

Outcomes

• PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
• PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.

When Offered Fall, Spring.

Satisfies Requirement Satisfies core requirement for NSHA students.

View Enrollment Information