HADM 2410
Last Updated
- Schedule of Classes - September 10, 2024 10:17AM EDT
- Course Catalog - September 10, 2024 9:48AM EDT
Classes
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HADM 2410
Course Description
Course information provided by the Courses of Study 2024-2025. Courses of Study 2024-2025 is scheduled to publish mid-June.
This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.
When Offered Fall, Spring.
Permission Note Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Regular Academic Session.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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