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AEM 4400

Retail Strategy

Course information provided by the Courses of Study 2024-2025. Courses of Study 2024-2025 is scheduled to publish mid-June.

This course explores the strategies and analytical techniques employed to address both classical and contemporary problems faced by retailers. Case study analysis provides a principal pedagogical approach. Cases come from a broad spectrum of retailing sectors: food, mass, fashion, on-line, international. Project required. Selected retail executives will participate.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: AEM 2420 or equivalent.

View Enrollment Information

Syllabi: none

Regular Academic Session.
Credits and Grading Basis

3 Credits Graded(Letter grades only)

Class Number & Section Details

8768 AEM 4400 LEC 001
Meeting Pattern
- MW 1:25pm - 2:40pm
- Aug 26 - Dec 9, 2024
- Instructors
  
  Yang, N

Status	Title	Author	ISBN/Publisher	Retail Price Range
Optional	Advanced Introduction to Pricing Strategy and Analytics Author Rao	Rao	9781788110099 Edward Elgar Publishing, Incorporated	$32.95
Optional	Precision Retailing: Driving Results with Behavioral Insights and Data Analytics Author Dube	Dube	9781487542719 University Of Toronto Press	$39.95
Optional	Redefining Retail: 10 Guiding Principles for a Post-Digital World Author Kotler	Kotler	9781394204700 John Wiley & Sons, Incorporated	$24.95
Optional	Retail Inequality: Reframing the Food Desert Debate Author Kolb	Kolb	9780520384187 University Of California Press	$29.95
Optional	Retailing Management Author Levy	Levy	9780078028991 Mcgraw-Hill Education	$156.09
Optional	The Economics of Franchising Author Blair	Blair	9780521775892 Cambridge University Press	$51.99
Optional	The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power Author Mattioli	Mattioli	9780316269773 Little Brown & Company	$32.50
Optional	The Great A and P and the Struggle for Small Business in America Author Levinson Marc	Levinson Marc	9780578562100 Farrar, Straus & Giroux	$14.99

For the most current information about textbooks, including the timing and options for purchase, see the Cornell Store.

Additional Information

Enrollment preference given to: Dyson students.

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AEM 4400

Retail Strategy

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AEM 4400

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AEM 4400 Retail Strategy

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Additional Information

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AEM 4400

Retail Strategy