NBAY 6090

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

NBAY 6090
Digital Marketing

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECHIE 5310.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12662 NBAY 6090   LEC 001

  • Instruction Mode: In Person
    Taught in NYC at Cornell Tech. This class is open to Non-MBA students (must also take TECHIE 5310 or be granted a waiver). Add/Drop dates: October 11th - October 18th

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12686 NBAY 6090   LEC 002

  • Instruction Mode: In Person
    Taught in NYC at Cornell Tech. This class is open to Non-MBA students (must also take TECHIE 5310 or be granted a waiver). Add/Drop Dates: October 11th - October 18th

    Department Consent Required (Add)