NBA 6390

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

NBA 6390
Data Driven Marketing

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, ­a skill in increasing demand in organizations today. Throughout the course, emphasis is placed on return on investment in marketing spending. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts. Knowledge of Excel and regression analysis is required.

When Offered Fall.

Comments Students should have a knowledge of regression analysis and comfort with using Excel.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12588 NBA 6390   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: MBA and Graduate students Only Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late feed. This course is a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12589 NBA 6390   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: MBA and Graduate students Only Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12647 NBA 6390   LEC 003

  • Instruction Mode: In Person
    Enrollment limited to: MBA and Graduate students Only Add/Drop Dates: August 15th at 9:00am thru September 6th at 11:59pm with an additional Add/Drop period beginning October 12th at 8:00am thru October 19th at 11:59pm. After October 19th Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)