MGMT 6220

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

MGMT 6220
Marketing Strategy

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 18095 MGMT 6220   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson MPS in Management students.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 18096 MGMT 6220   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: MPS in Management students.

    Department Consent Required (Add)