HADM 6033

Introduction to Senior Living and Related Programs

Course Description

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

With the aging population, longer life expectancies and the population bulge of the baby boomers, serving both the hospitality and housing/care needs of seniors will be a tremendous growth area. The facilities and programs to serve these populations have certain specialized aspects related to healthcare, but they also share a number of the operating characteristics of many hospitality and real estate operations and design.

When Offered Fall.

• Identify and categorize a number of facility issues and special attributes on the design and operations of senior housing, assisted living and CCRCs.
• Write a brief description of some unique aspects of branding, marketing and sales approaches to senior housing and assisted living properties.
• Explain some current or potential future trends and innovations and to be able to identify at least one potential entrepreneurial opportunity in the field.
• Describe different financing options available to developers of senior living facilities and distinguish some of the advantages and disadvantages between them.
• Identify opportunities to apply hospitality approaches to healthcare settings whether it be senior living or related areas.

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