HADM 2410

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

HADM 2410
Marketing Principles

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9540 HADM 2410   LEC 001

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  • Instruction Mode: In Person
    Enrollment limited to: non-Nolan students. This course is not open to first-year students. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.