ANSC 2170

Public Communication in Animal Science

Course Description

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

Communicate Animal Science provides students an opportunity to enhance public literacy of animal agriculture using social media. Students will work as a team to (i) assess community gaps in knowledge of animal production through social media research and public community survey, (ii) interview animal scientists, farmers, or others within livestock industries to hear their perspective, (iii) develop a written narrative to provide scientific knowledge and clarity to a diverse community audience, (iv) critique their narration to identify potentially controversial dialogue and refine as necessary to ensure their communication is evidence-based, (v) audio record and edit their finalized narrative and integrate with pre-recorded interviews to create a "Ruminate On This" podcast episode, and (vi) develop alternative social media content (e.g., Twitter) to support their public engagement.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: one semester of undergraduate biology (e.g., BIOMG 1350, BIOG 1440, or BIOG 1445).

• Utilize survey tools and personal engagement to acquire an understanding of the public perception of domestic animal production including alternative perspectives.
• Develop an ability to utilize science-based evidence to provide the public with accurate scientific information and address misconceptions.
• Effectively utilize written and oral communication of animal science to convey an important scientific message and improve animal science literacy to a diverse public audience.
• Identify our own gaps in knowledge and personal bias that has the potential to influence public-science dialogue.

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