NBAY 6620

Becoming an Effective Product Manager

Course Description

Course information provided by the Courses of Study 2022-2023. Courses of Study 2022-2023 is scheduled to publish mid-June.

Product Managers find themselves at the center of product-led companies, wearing many different hats, and having a lasting impact on organizations. While a technical background is an important quality for a PM to have, "softer" skills are equally important and necessary to truly be effective. A common misnomer is that a PM is the "CEO of their own product"; while the Product Manager does set the vision and metrics for success of their product much like an executive, they also need to be able to influence and persuade stakeholders and teammates at all levels to be successful. Most of the people who will help you as a PM build your product won't report to you (i.e., engineering, finance, marketing, design). This class will help you build the skills to get your team on board with your vision and help you convey these abilities in a situation where you are being evaluated.

When Offered Fall.

Permission Note Enrollment limited to: MBA students.

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