NBA 6620

Last Updated

  • Schedule of Classes - August 2, 2023 12:50PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6620
Brand Management

Course information provided by the Courses of Study 2022-2023. Courses of Study 2022-2023 is scheduled to publish mid-June.

Which brands do you feel connected to? Starbucks? NPR? Johnson? What draws you into these brands?  How do firms create compelling brand experiences? How could you build a brand that fosters relationships with consumers? This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing brand relationships, where brand is defined as "a reputation." To bridge theory and practice, the course interweaves lectures, case discussions, guest speakers, and in- and out-of-class exercises. The course culminates in a Brand Audit, which provides a systematic way to inventory current brand assets and develop strategy.  Please note that although this course does include individual assessments, it also has a strong emphasis on teamwork (e.g., two in-class team presentations).

When Offered Fall.

Permission Note Enrollment limited to: Johnson MBA and graduate students.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 11977 NBA 6620   LEC 001

  •  
    • MW
    • Oct 12 - Nov 8, 2022

    • Garbinsky, E

    • W
    • Nov 9, 2022

    • Garbinsky, E

    • MW
    • Nov 10 - Dec 5, 2022

    • Garbinsky, E

  • Instruction Mode: In Person
    *Open to Johnson MBA and Graduate Students ONLY* Add/Drop Dates: August 15th at 9:00am thru September 6th at 11:59pm with an additional Add/Drop period beginning October 12th at 8:00am thru October 19th at 11:59pm. After October 19th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 9th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 11978 NBA 6620   LEC 002

  •  
    • MW
    • Oct 12 - Nov 8, 2022

    • Garbinsky, E

    • W
    • Nov 9, 2022

    • Garbinsky, E

    • MW
    • Nov 10 - Dec 5, 2022

    • Garbinsky, E

  • Instruction Mode: In Person
    *Open to Johnson MBA and Graduate Students ONLY* Add/Drop Dates: August 15th at 9:00am thru September 6th at 11:59pm with an additional Add/Drop period beginning October 12th at 8:00am thru October 19th at 11:59pm. After October 19th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 9th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.