HADM 6470

Last Updated

  • Schedule of Classes - August 2, 2023 12:50PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

HADM 6470
Consumer Behavior

Course information provided by the Courses of Study 2022-2023. Courses of Study 2022-2023 is scheduled to publish mid-June.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall.

Permission Note Enrollment limited to: graduate students.

Comments Undergraduate students should enroll in HADM 3470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  • 12390 HADM 6470   LEC 001

    • MW
    • Aug 22 - Dec 5, 2022

    • Chun, H

  • Instruction Mode: In Person
    Prerequisite: Graduate students only; prior marketing course. Undergraduate students must enroll in HADM 3470.

    Instructor Consent Required (Add)