NRE 5220

Last Updated

  • Schedule of Classes - January 9, 2020 9:13AM EST
  • Course Catalog - January 9, 2020 9:14AM EST

NRE 5220
Quantitative Models in Marketing: Empirical Methods

Course information provided by the Courses of Study 2019-2020.

This sequence of two half-semester courses is designed to introduce students to the key questions and quantitative models and estimation methods commonly used in marketing. Specifically, the course has two main objectives: (1) to acquaint students with research questions, state-of-the-art modeling approaches and key findings, and (2) to enable students to build quantitative models to address research questions. All topics covered in the courses are empirical in nature. Class will be a combination of lectures and discussion of assigned articles.

When Offered Fall, Spring.

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Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • Topic: Choice Modeling and Diffusion

  • 16369 NRE 5220   LEC 001

  • Non-Johnson Students ONLY: August 20th at 8:00am thru September 5th at 4:00pm. Non-Johnson Students: September 2nd at 8:00am thru September 5th at 4:00pm. You may add or drop a first-half class after September 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 26th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

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