HADM 4430

Last Updated

  • Schedule of Classes - January 9, 2020 9:13AM EST
  • Course Catalog - January 9, 2020 9:14AM EST

HADM 4430
Wine Marketing

Course information provided by the Courses of Study 2019-2020.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Field trip fee: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Satisfies Requirement Satisfies HADM or Free Electives for SHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  • 16981 HADM 4430   LEC 001

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  • Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Required field trip cost: $30.