NBAY 6090
Last Updated
- Schedule of Classes - February 16, 2018 10:59AM EST
- Course Catalog - February 12, 2018 11:18AM EST
Classes
NBAY 6090
Course Description
Course information provided by the Courses of Study 2017-2018.
This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.
When Offered Fall.
Permission Note Enrollment limited to: Cornell Tech students.
Regular Academic Session.
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Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
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Meeting Pattern
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MW
Tata Innovation Center L23
Cornell Tech - Sep 27 - Oct 30, 2017
Instructors
Lee, C
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MW
Tata Innovation Center L23
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Additional Information
Taught in NYC. Enrollment limited to: Cornell Tech students.
Department Consent Required (Add)
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