NBAY 5500

Business Fundamentals

Course Description

Course information provided by the Courses of Study 2017-2018.

Business for Technologists (BT) is a comprehensive introduction to the key aspects of new product development and product management that will provide helpful perspective for technologists working in cross functional teams with business leaders in the marketing, product, finance, legal and business development disciplines. BT focuses both on concepts and frameworks utilizing "solutions architecture" while working on cross functional teams in both agile and waterfall development environments. Students will utilize their team projects as the basis to complete customer development, market segmentation, product placement, construct business models and define "proof points" and milestones that lead to successful outcomes for teams comprised of both technologists and subject matter experts from a broad array of business disciplines. The course will also discuss the development of an "intellectual property suite" and its importance in the new product development process and relevance to the competitive landscape. While the course focuses on scalable businesses, the principles apply to businesses of all sizes. Topics covered will include definition of the market, sales and distribution, competition, business development, project management and milestone based performance tracking. The course culminates in a capstone project of writing a launch plan for your new technology product's market test.

When Offered Fall.

Permission Note Enrollment limited to: Cornell Tech students.

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