NBA 6390

Last Updated

  • Schedule of Classes - February 16, 2018 10:59AM EST
  • Course Catalog - February 12, 2018 11:18AM EST

NBA 6390
Data Driven Marketing

Course information provided by the Courses of Study 2017-2018.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, ­a skill in increasing demand in organizations today. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: knowledge of regression analysis and comfort with using Excel.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15672 NBA 6390   LEC 001

  • **Johnson and Grad Students Only** UG Seniors may enroll by permission of instructor only Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15682 NBA 6390   LEC 002

  • **Johnson and Grad Students Only** UG Seniors may enroll by permission of instructor only Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15712 NBA 6390   LEC 003

  • **Johnson and Grad Students Only** UG Seniors may enroll by permission of instructor only Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)