NCC 5530

Last Updated

  • Schedule of Classes - February 6, 2017 7:14PM EST
  • Course Catalog - February 6, 2017 7:15PM EST

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2016-2017.

Addresses controllable and uncontrollable marketing variables that managers in multiproduct firms face in today's business environment. Topics include customer behavior, product planning, distribution, advertising and promotion, pricing, and competitive strategy.

When Offered Fall, spring.

Comments Non-Johnson School students only. Similar in content to M.B.A. core course NCC 5030.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 13279 NCC 5530   LEC 001

  • ***Non-Johnson Grad, UG Srs/Jrs*** Non-Johnson Students ONLY: August 16th at 8:00am to September 6th at 4:00pm. You may add or drop a full semester class after September 6th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 18th you will also receive a "W" on your transcript in addition to the late fees.

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