HADM 2430

Marketing Management for Services

Course Description

Course information provided by the Courses of Study 2015-2016.

Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams. A key element of the course involves students working to create a marketing plan.

When Offered Fall, spring.

Permission Note Enrollment limited to: SHA students. Freshmen may not enroll.

Comments Required.

• PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze a hospitality management solution.
• PLO 1.2: Students will critically evaluate a hospitality management problem and will formulate a solution based on principles from at least two management disciplines.
• PLO 2.1: Students will create professional-quality written business documents.

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